Certificate IV in Marketing and Communication

National ID: BSB42415
State ID: AZJ8
Qualification level: Certificate IV

Course is available at the following locations

Public
North Metropolitan TAFE

Product, price, place and promotion!

This qualification will build your knowledge and skills to step into the dynamic and fast evolving world of marketing and communications enabling you todevelop creative marketing solutions.

You will develop fundamental skills including marketresearch,digital marketing, communication skills, consumer behaviour, visual design and e-marketing.

This qualification leads to a range of entry level roles within industry, be it advertising, research, digital marketing or even to start and grow your own business. Alternatively, graduates may choose to continue with studies, transitioning into the Diploma of Marketing and Communication, further developing your skills by interacting with real clients and being exposed to more formal marketing environments.

Keen to get started? We also offer this course online.

Gain these skills
  • Conduct market research
  • Profile the market and analyse consumer behaviour
  • Develop marketing presentations and positioning statements
  • Improve your writing skills and develop complex documents and powerpoint presentations
  • Establish face to face and online networks
  • Create visual design components and e-marketing communications.
Is this course right for me?

I have the following attributes:

  • Able to analyse and interpret information
  • Creative
  • Good organisational and communication skills
  • Able to work as part of a team

Course description

Product, price, place and promotion!

This qualification will build your knowledge and skills to step into the dynamic and fast evolving world of marketing and communications enabling you todevelop creative marketing solutions.

You will develop fundamental skills including marketresearch,digital marketing, communication skills, consumer behaviour, visual design and e-marketing.

This qualification leads to a range of entry level roles within industry, be it advertising, research, digital marketing or even to start and grow your own business. Alternatively, graduates may choose to continue with studies, transitioning into the Diploma of Marketing and Communication, further developing your skills by interacting with real clients and being exposed to more formal marketing environments.

Keen to get started? We also offer this course online.

Gain these skills
  • Conduct market research
  • Profile the market and analyse consumer behaviour
  • Develop marketing presentations and positioning statements
  • Improve your writing skills and develop complex documents and powerpoint presentations
  • Establish face to face and online networks
  • Create visual design components and e-marketing communications.
Is this course right for me?

I have the following attributes:

  • Able to analyse and interpret information
  • Creative
  • Good organisational and communication skills
  • Able to work as part of a team

Campus locations

Course page link
Public
South Metropolitan TAFE

Are you ready to engage with customers in the digital age?

When you complete the Certificate IV in Marketing and Communicationyou will be prepared for a varied career that could take you anywhere, incommunity relations, marketing and events, sales and advertising, and branding.

You will acquire valuable skills in a range of marketing tools and techniques and experience in conducting market research and making presentations.

Full-time attendance is equivalent to three days a week.

Completion of the Certificate IV in Marketing and Communicationopens up a range of further study options, including specialist business diplomas, associate degrees, and it may assist in entry to university.

Course description

Are you ready to engage with customers in the digital age?

When you complete the Certificate IV in Marketing and Communicationyou will be prepared for a varied career that could take you anywhere, incommunity relations, marketing and events, sales and advertising, and branding.

You will acquire valuable skills in a range of marketing tools and techniques and experience in conducting market research and making presentations.

Full-time attendance is equivalent to three days a week.

Completion of the Certificate IV in Marketing and Communicationopens up a range of further study options, including specialist business diplomas, associate degrees, and it may assist in entry to university.

Campus locations

Course page link
Public
Central Regional TAFE

Marketing and communications is a dynamic and evolving industry, where no two days are ever the same!

More and more our decision making is being influenced by savvy marketing and communications professionals. As part of this qualification, students will learn about social media, market research, e-commerce, buyer behaviour, creative design, advertising, strategic planning, managing budgets and trends that are currently shaping the marketing world. This course will suit employees or volunteers currently undertaking marketing tasks, entrepreneurs, business owners, people re-entering the workforce or wanting a career change and those who are passionate about marketing, advertising and communications.

Course description

Marketing and communications is a dynamic and evolving industry, where no two days are ever the same!

More and more our decision making is being influenced by savvy marketing and communications professionals. As part of this qualification, students will learn about social media, market research, e-commerce, buyer behaviour, creative design, advertising, strategic planning, managing budgets and trends that are currently shaping the marketing world. This course will suit employees or volunteers currently undertaking marketing tasks, entrepreneurs, business owners, people re-entering the workforce or wanting a career change and those who are passionate about marketing, advertising and communications.

Campus locations

Course page link
Private
ABS Institute of Management

This qualification is delivered as a traineeship with a combination of on-the-job training and class-based tuition. This course is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.  

You will develop valuable skills in a range of marketing tools and techniques and experience in conducting market research and making presentations.

You will be able to vary some electives to suit the job role and outcomes desired in the workplace and assist with your career progression.  

Call us today on (08) 9355 5400 to find out more!

Course description

This qualification is delivered as a traineeship with a combination of on-the-job training and class-based tuition. This course is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.  

You will develop valuable skills in a range of marketing tools and techniques and experience in conducting market research and making presentations.

You will be able to vary some electives to suit the job role and outcomes desired in the workplace and assist with your career progression.  

Call us today on (08) 9355 5400 to find out more!

Campus locations

Course page link